30 DAYS AGO • 2 MIN READ

[BEHIND THE SCENES] Creating The Cozy Formula (and why now)

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Cozy DIY Home

Want to create a beautiful & cozy home? I share weekly budget-friendly DIY decor ideas to inspire you to create a home you love.

Can I get a little sentimental with you for a minute?

You've actually been with me through this ENTIRE wild journey.

From those early days when I thought painting kitchens fire engine red was a good idea (what was I thinking?! 😅) to our garage living adventures, from those scary lake cabin renovations to Sean and I building our dream home with our own two hands.

You've watched me figure out what actually works through SO many hilarious mistakes - and honestly, that means the world to me.

So I want to give you the real, behind-the-scenes story of why I decided to create The Cozy Formula now, and what you'll actually discover inside.

The "why now" story that started it all:

Last month, this sweet reader sent me an email that just hit me right in the heart:

"I've tried to copy your room makeovers for years, but somehow mine never look quite right. I feel like I'm missing some secret ingredient. What am I doing wrong?"

I stared at that message and had a total lightbulb moment...

For 16 years, I've been teaching you WHAT to do (like "paint this gorgeous colour!" or "try this cute pillow arrangement!") but I've never actually taught you HOW my brain thinks when I'm approaching a decorating challenge.

I've been handing you the fish instead of teaching you how to catch your own! And that's just not okay with me because I want you to feel totally confident creating your own beautiful spaces!

The Cozy Formula totally changes that.

Instead of showing you one specific room makeover, it teaches you the systematic thinking behind EVERY successful transformation I've ever done.

Here's what's actually waiting for you inside:

Part I: Foundation Formulas (6 systems that work magic in every single room)

  • The Cozy Mindset (the psychology behind spaces that feel like a warm hug)
  • Colour Confidence Formula (that 60-30-10 rule + 3 foolproof palettes that always work)
  • Furniture Layout Formula (the triangle method + how to create amazing traffic flow)
  • Light Layering Formula (that 3-2-1 system + budget-friendly ways to make it happen)
  • Textile Mixing Formula (5 textures that always play beautifully together)
  • Budget Planning Formula (the 50-30-20 spending breakdown that prevents expensive mistakes)

Part II: Room-by-Room Systems (8 specific applications for every space you love)

  • Living Room, Bedroom, Kitchen, Bathroom, Dining Room, Home Office, Entryway, and those tricky Bonus Spaces

Part III: Advanced Applications (4 next-level techniques for the finishing touches)

  • Seasonal refreshes that don't break the bank, lightning-fast fixes for unexpected guests, whole-home cohesion that makes everything flow, and future-proofing your style

Part IV: All The Implementation Goodies

  • Shopping strategies that save you money, DIY guides for every skill level, troubleshooting for when things feel "off," and maintenance systems to keep everything looking amazing

Plus I made 8 video demonstrations and 15+ printable worksheets because I know we all learn differently!

This launches next Saturday, August 30th! (And a couple days earlier for those that are on my waiting list! You can join here if you haven't joined yet.)

But this coming Saturday, I'm sending you a special sneak peek so you can see exactly how all these systems work together to create that "I never want to leave" feeling in every single room.

Almost there, friends!

Christina

P.S. My absolute favorite thing about having these systematic formulas? They work for YOUR unique style, YOUR specific space, and YOUR actual budget. No more trying to copy someone else's exact look - you get to create your own special brand of magic!

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Cozy DIY Home

Want to create a beautiful & cozy home? I share weekly budget-friendly DIY decor ideas to inspire you to create a home you love.